If you want to advertise your product or service on Google, but don’t know how, in today’s article, you’ll be able to check out great tips and advertise now. So keep following the article and stay on top of everything!
Why is Google so searched for?
Google is quite searched because it is the largest online search engine, which contains the answer to everything. Through it, you can get millions of results in seconds. That’s why he’s so wanted.
Do I need to pay to advertise on Google?
Products and services that are advertised in Google Ads are paid ads. However, there is also the possibility that you can advertise on Google without having to pay anything.
How do I advertise on Google for free?
There are several tools on Google that allows you to advertise for free. The following tools can be found:
1- Google My Business
The Google My Business platform is the tool that allows you to advertise for free.
Provide outstanding information about your business
By providing information by giving details related to your business, you’ll be more likely to stand out in Google search results.
Talk about your company’s differences
It is important to talk about the differentials that your company has, which most of the other is not able to offer.
Mention specific features on your site
This also makes you at the top of Google search results.
Google My Business Tools
Some of the tools available on Google My Business are:
A tool by which you can talk to your customers and advertise your products or services.
This tool, on the other hand, allows you to know more about the access number on your site, in addition to showing you other important information.
2- Google Plus
One more ad platform option for you, is Google Plus.For that, you’ll just need to open your account and get started, for free.
3- Search Marketing (SEO)
SEO is a set of tools that will help you improve your information about your business and thus have the ability to be at the top of the google search result.
Always be posting content on your blog, so your customers know your business better.
Implement local SEO strategies
By using the right keywords, in the right places, you end up getting more success.
Make the customer feel pleasure in being on your page, being able to acquire information that suits you and that draw your attention.
Refers to linking that happens internally.
4 – List your business in directories
Another option is for you to list your business on platforms like Trip Advisor, which can help you be at the top of search results for free.
5 – Publish exclusive content and value guides
Don’t hesitate to publish. Publications related to your product or service can attract the customer’s attention, even more so when it is unique information about your company.
6 – Optimize your Google My Business listing
Making a list, optimizing all information related to your business, may cause you to have a differential.
7- Offer free consultations
If there is such a possibility, you also can not fail to offer this opportunity, because it will draw a lot of the attention of customers and interested parties.
Other ways to advertise for free:
Check out other options to be able to advertise for free:
1. Social networks
Social Networks are great tools that help you advertise your products. So, create an account for your business now, or on your own personal account, make announcements about your products.
Groups, whether on Facebook, on a website and etc., are great options in which you can advertise your business very simply and without paying anything.
3. Partner with an influencer
If you know someone influencer, or a person who has a good number of followers, you can ask them to make the announcement of your service, so that people see and can be influenced to hire, buy and etc.
4. Draw on social networks
Drawing on social networks, such as Instagram, has been a total success. Thus, you can both promote your product, and encourage people to get to know your business better.
5. Encourage user-generated content
This can cause multiple shares to be made and a greater chance that you can reach more customers.
Ways to advertise for free offline
Learn below, what they are:
1. Spread leaflets or posters in your neighborhood
This can get people’s attention, making them curious to learn more about your company.
2. Support your local community
Sponsor within your community, so people have a positive view of your business.
3. Send a press release to the local newspaper
You can also choose to announce a news story in the local newspaper and thus reach several people.
Free offline/online advertising options
Get interviewed. With this, you can answer questions, clarify some points and make people well informed.
2. Be a reference
By offering incentives to customers, you start to draw attention and becomes a reference. Thus, you can offer discounts, offers and others.
Do it today!
Today, you should start advertising. I’m sure from the moment you do this, you’ll notice the growth in recognition, number of customers and great reviews about your company.